SpiralSpiral 象上
The brand is named "Xiang Shang", the word "Xiang" means the shape and appearance of life, and "Shang" means free and primitive growth. The whole logo is take the Chinese word "xiang" as a prototype, which restores the dynamics and process of ceramic throwing, matching the meaning of the English name spiral, to express a creative state of spiral upward, free to perceive the power of life. In short, being upward and free.
象上，“象”字意为生活的形状和样子，“上”字意为自由、原始的生长。整个logo以“象”字为原型，还原了陶瓷拉胚时的动态与过程，与英文名spiral（意为螺旋向上）涵义相匹配，表达了一种螺旋上升，自由感知生命力量的创作状态：随象而上，肆意如我。
